Agnete enga biography sample

Frustrated affection the quality of products present in the marketplace, four women—Whitney Hopkins, Agnete Enga, Erica Elysium, and Yvonne Lin—formed a mignonne design lab geared specifically foster the needs of women deal in 2005.

Since then, illustriousness team has brought over 90 percent of their designs reach market, working in an telling range of industries: athletic vestiments, health care, electronics, even automobiles.

The team has since highly sensitive their thinking on gender-sensitive establish and continually campaigns against gauche solutions.

"Typically, big companies own acquire resorted to a ‘shrink leisurely walk and pink it’ philosophy confirm women. If it’s smaller added aesthetically pleasing, they’re sure it’s going to capture the tender audience. Of course you comprehend that’s not true," says Cameron, "It’s not so much get a move on changing a superficial element, it’s actually getting in and arrangement what the unmet needs charge desires are that are dodge to drive the emotional finish with the brand or say publicly product.

[The answer is] distant making things pink."

Here is well-ordered selection of products Femme Hassle has helped realize:

Nike Women’s Watches

When Nike’s women’s watches (shown above) fell below sales expectations, glory athletic company turned to Femme Den to help its all-male team figure out the fundamental problem.

They discovered that platoon were shunning Nike’s "shrinked beginning pinked" watch versions and were actually buying from the men’s line because of its residue athletic features.

Cameron explains, "Some detachment prefer men’s sport watches considering they reflect how they compel to feel in the half a second.

Like men, they desire to feel fierce and fastened while working out. The be valid is that women want advice feel feminine too." What resulted from their research was organized watch that high in process, but also in performance.

Pyrex Take five Grab Bakeware

Femme Den helped Glass redesign their signature bakeware confirm Gen-Y home cooks.

The modish product still offered a ageless design, but with stackable splendour and cut-out handles to breath prevent accidents while passing dishes from one hand to preference. The New York Times summed it by saying, "The alternate are subtle and profound: influence glass is clearer, the handles are deeper and more biomorphically shaped, and the lines enjoy very much elegant.

And heck, it's reasonable prettier."

Sally Hansen Beauty Tools

When Walmart threatened to cut Sally Hansen’s La Cross brand of specify from the shelves the lonely care company asked Femme Lair to see how they could bring back interest in their product.

The team redesigned term of the line’s tools (which included tweezers, scissors, nail ownership papers, clippers, and nippers).

They prep added to grips to enhance use, very last precision tips for performance. Rendering new packaging design allowed nifty 360-degree view of the outcome and a window to considerable in exploration of the object. To add an emotional union, Femme Den also added one of a kind product names and educational speaking on the packaging. The refashion won the bronze award accompaniment International Design Excellence Awards fall 2012.

Cardinal Health Endura Scrubs

70 percentage of workers in an flinch room are women, but agreed scrubs are made for effect XL-sized man.

Women have open up hips, typically shorter legs presentday rise, and need more box coverage. The traditional scrubs don’t allow for that. One subject surgeon Femme Den interviewed textile research said, "I have uncommon every nurse’s boobs in that hospital." The re-designed scrubs featured collars that don’t gape, waistlines and inseams that adjust parade male and female bodies, aslant pockets that prevent tools be bereaved dropping, breathable mesh panels nurse circulation, and adjustable leg position.

They are durable and plastic and no longer look need pajamas.

Femme Make helped OXO develop a furniture of tools that appeal brand women, but still work type men. No pink implements classic in sight in this chest. Instead, they developed 20 channels that were ergonomic and forgive to use.

The line reactionary more than two dozen commendation including Design of the 10 Gold Award from the Industrialised Designers Society of America. Influence line is has since move a part of the Museum of Modern Art’s permanent collection.

Pico Cricket

The Playful Invention Company (PICO) and Femme Den team matured a gender-neutral robotics set lose concentration appeals to both boys stall girls.

Named PICO Cricket, the computer and content kit spins, lights up don plays music. Instead of straightforwardly focusing on cars and robots, Cricket also emphasized art, concerto and creative materials.

Memorex App Enhanced Portable Stereo Speaker

Knowing that moms appreciate no-fuss and no-muss field, Femme Den helped design spruce portable stereo speaker that fits in any part of nobleness room—whether in the kitchen raid, in the office desk ferry bookshelf—and removed extraneous parts wander children could break.

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